Capabilities

I’m a mixed and mult-methods researcher that can lead research from foundational/ generative to evaluative to testing/ optimization.

I focus on what we need to learn first then design strategic research that delivers actionable insights that go beyond a report.

User or Customer Research & Insights

Market Research & Insights

In-depth interviews

Ethnography

Longitudinal & diary studies

Shop alongs/ ride alongs

Focus groups

Survey/ poll design/ analysis

A/B & usability testing

Behavioral/ meta data analysis

Observational studies

Journey mapping

Research operations

Business analysis & strategy

Service design

Workshop design/ facilitation

People management

Budget management

Project/ program management